The statistics are stark and sobering. According to Fortune, approximately half of all internet traffic now comes from non-human sources . Imperva’s 2024 Bad Bot Report identifies nearly 50% of web activity as originating from bots; 20% of which are explicitly malicious. This is not a technical inconvenience or a cybersecurity concern. It represents nothing less than the undermining of the foundational economic model that has sustained the internet as we know it for the past three decades. We are witnessing the collapse of the ‘attention economy’, the system whereby human attention becomes the primary commodity being harvested, packaged, and sold to advertisers. The entire edifice of the contemporary internet rests on a simple premise: that clicks, views, and engagement metrics represent genuine human interest and, by extension, purchasing intent. When bot networks can simulate this engagement at scale, they do not create noise in the data. Rather they destabilize the value pro...
Exploring the intersection of AI, law, and political economy